1701 North 20th Street, Suite A Tampa, Florida 33605 (813) 352 - 4651 dshep@ymail.com
SALES PROFILE:
Knowledgeable sales professional with a solid track record that takes a consultative approach to new account acquisitions; Igniting existing accounts, account conversion and continually growing a secure customer base by building a high level of trust for product and service; Excellent performance standards; Thrives when challenged; Masters new skills quickly; Consistently upgrades exposure to increase his positioning with his client and their goals; Combines advanced people skills with a relationship sales approach to exceed the objectives of his clients and employer.
ADVERTISING SALES EXPERIENCE:
PROGRAM-dna , LLC - 09/09-Present: MANAGING PARTNER: We are YOUR plan of action with a twist! PROGRAM-dna specializes in advanced advertising & marketing methods. PROGRAM-dna works closely with many nationally, regionally, and locally recognized charities. From small businesses to their larger corporate counter parts PROGRAM-dna strives to be the perfect partner for effective brand positioning. Our sporting / concert event expertise is the accumulation of many years of paid and volunteered sponsorships and mutually beneficial partnerships. The sports / concert event niche has given our company a head start when it comes to positioning our clients with partnerships that include effective print and social media marketing campaigns and it's exposure to the loyal brand consumers that frequent these events. Clients that we have provided advertising and or marketing content for include: The Game Day of Champions in Raymond James Stadium in Conjunction with the ACC Football Championship, University of Florida vs. University of Georgia Football Game 2008 in Jacksonville Municipal Stadium, Snoop Bowl VII Game Day PROGRAM-dna Publication, Snoop Bowl VIII Game Day PROGRAM-dna Publication, 97X Memorial Day Backyard Bash BBQ, John Kantor Photography, Under Armour, Title Sports Drink, Red-Carpet Paparazzi, J.C Newman Cigar Company, The Seminole Hard Rock Hotel & Casino, The Gold & Diamond Source, DJ James West Audio Pilots, Powerhouse Gym, Ryan Watson Personal Trainer 1-MoreRep, Jersey Mike's, Tampa Bay Ray's Center Fielder Matt Joyce, The Real Dill Delicatessen, 1701 Ybor Studios, M. Christopher MacLaren, D.O., The Children's Cancer Center, Feed The Children "Haiti Food & Supply Drop", The Mike Alstott Football Camp, What's Hot Tampa Bay Magazine, AS*I*BE Magazine, AS*I*BE Clothing, Gold's Gym, Model Jacob Neely, Westchase Recreation Center, Smoothie King, MISource Inc., Ric Owens Planning & Design, Hall of Fame Barber Shop, Joe Don Looney Films, Eleven Spa, Roxy XO Custom Rhinestones & Apparel, Deion Sander's "The Truth" Football League, American Youth Football & Cheer, The Three Time National Champions Naperville Patriots of the AYFL, The Snoop Youth Football League, Pop Warner, The Tampa Bay Youth Football League, The Revealing Truth Ministries Mighty Marching Lions, Trina Taylor Singer Song Writer, Derrick Brooks Celebrity Classic, Loew's Hotels, Flo Rida, Ace Hood, Billy Blue, Cut The Check Management, DJ Khaled, Cutters Gloves, Loew's Hotels.
PROGRAM-dna "Genetically Twists Creativity Into Brand Identity"
MEDIA GENERAL - 08/08-09/09: ADVERTISING SALES REP: The Tampa Tribune, SKIRT Magazine, Flair Magazine, South Tampa Magazine, VUE, Brandon Digest, blu Tampa Bay, TBO.com, YAHOO!, WFLA-TV News Channel 8 in the Tampa Bay Market.
SALES MANAGEMENT EXPERIENCE:
ACADEMIC FINANCIAL SERVICES - 06/07-08/08: DIR., BUSINESS DEVELOPMENT: Responsible for all university and college relations promoting student loan products and services throughout the US. Directed a fifteen person national corporate sales team. Responsible for student loan goals to exceed $25 million with team generating pace over 115% to goal each month. Self generated and closed aviation niche client in excess of $1 million. Recruited from American Express to lead, develop and launch partnership with Nevada Bank Partners First in conjunction with co-branded affinity credit card. Developed and maintained marketing pieces used in presentation to university officials and credit card. Spearheaded and serviced accounts through profiling, to include competitor activity, market share by product line, key contacts/decision-makers sales forecasting. Distinctions – Awarded Senior Leadership Distinction, Field / Campus Trainer, responsible for $25 million quota achieving 115% through 3rd and 4th quarters FY'07. Awarded MVE for revenue generated in the 3rd and 4th quarters of FY'07. Chosen by the executive management team as the recipient of the MVE of the YEAR for FY'07.
AMERICAN EXPRESS GLOBAL CORPORATE SERVICES - 03/04-06/07: MGR, BUSINESS DEVELOPMENT: Marketed our corporate card cash flow management program highlighting our membership rewards program to clients and companies with annual revenue of $2 million to $250 million. Worked directly with C-level decision makers for buy in and partnership development within niche markets. Goaled to generate new business sales and manage existing relationships to continually grow revenue. Leads generated by uncovering needs within certain markets and warm calling decision maker. Continually managing growing account base and partnering with other American Express divisions to grow overall business continuity. Provided continuing education for customers though seminars and in-services that educated the client to drive new applications. Distinctions - Ranked 1st out of 25 sales representatives throughout the south east region for new card activation signings in 4th quarter of FY'06.
D W S ENTERPRISES, INC. - 01/01-03/04: OWNER / OPERATOR: Developed franchise conceptual restaurant and live music venue. Built, sub-contracted, and marketed multiple units. Managed over 40 personnel daily within these business units. Responsible for P&L with gross revenue exceeding $750,000. Sold concept and real estate for financial gain and opportunity to work with American Express in Sydney, Australia.
JOHNSON & JOHNSON, INC. - 03/98-01/01: PHARMACEUTICAL SALES REPRESENTATIVE: Established primary relationships with key physicians and surgeons and attained first-in-class formulary for Regranex at Duke University Medical Center, V.A. Medical Centers and The University of North Carolina Hospital Systems. Detailed Levaquin, Ultram, Regranex and Ortho-Prefest. Marketed and built relationships with key thought leaders in: Orthopedics, Plastic, General, and Vascular Surgery, Podiatry, Dermatology, Primary Care, Internal Medicine, Family Practice, ER, OR, ICU, and LTC. Assisted in OR for application and direction of Regranex within Duke University Medical Center, V.A. and U.N.C. Hospital Systems. Distinctions – 1st in District, 4th in Region for sales growth of Regranex FY’00. Awarded Best Territory FY’00. 1st in District and 1st in Region for the percent growth of Regranex FY’99. 3rd in District for TRx$ market share change of Levaquin FY’98. Responsible for building alliances and gaining formulary addition of a first-in-class pharmaceutical, Regranex, within the Duke University Medical System.
KIMBERLY-CLARK, INC. - 06/96-12/97: MEDICAL SALES REPRESENTATIVE: Marketed extensive line of medical disposables to over 250 hospitals and surgery centers in AL, GA, and FL. Won national contracts by building relationships with hospital executives and directors. Worked closely with distributors, Allegiance and Cardinal to partner on coverage of entire line. Provided clinical instruction to introduce new products and changes in existing products. Instructed and observed in OR for cases involving disposable products. Distinctions - Finished top 10% sales of new products FY'97.
EDUCATION Bachelor of Science, Business Administration East Carolina University 08/1991
INTERESTS My wife Margie and our five kids. Donald Wayne III 14, Dalton Wesley 13, Daylon Wells 11, Caroline Anne 10, and Davison Charles 5. SPORTS, SPORTS, SPORTS and more SPORTS! Video, photography, and a sunny day at the beach! A quick fact, I have attended every Super Bowl since XXV in Tampa 1991. Oh, and I can still do a round off back tuck at 43!
REFERENCES I pride myself on the many strong relationships that I have built with all of my clients and those of our advertising partners. I am happy to provide any references, as needed.
